Category: The Athletic

Answering the call: A day in the life of an MMA manager

On a given day, Brian Butler-Au, the founder and CEO of SuckerPunch Entertainment, will answer his phone a hundred times. It’ll be one of his company’s more than 200 fighters calling to get the status of something.

Nate Diaz’s return was one hell of a contact high

Of all the bold claims Dana White has made over the years, his “Nate Diaz isn’t a needle mover” comment has offered countless hours of comic relief to the more serious matters of the fight game. To use a Diaz-like expression, all he has to do is show up and people lose their shit.